Adjei Kofi

Writing

Blog

Thoughts on tech, finance, digital marketing, and mobile apps — for the African market and beyond.

Starlink in Ghana: Personal Experience & What You Need to Know
Tech

Starlink in Ghana: Personal Experience & What You Need to Know

Starlink is a satellite internet constellation operated by SpaceX that aims to provide high-speed internet access to underserved and remote areas globally. It uses low-Earth orbit (LEO) satellites, offering lower latency and faster speeds compared to traditional satellite internet services.

2 min
The Power of Network Effects: How They Drive Business Growth and Success
Business

The Power of Network Effects: How They Drive Business Growth and Success

Network effects occur when the value of a product or service increases as more people use it. The concept creates a positive feedback loop where increased usage generates more value, attracting additional users.

2 min
The Ultimate Guide to WhatsApp Advertising using FastAd
Digital Marketing

The Ultimate Guide to WhatsApp Advertising using FastAd

In today's digital marketing landscape, businesses seek innovative ways to reach customers. WhatsApp, a globally popular messaging app, offers unique advertising opportunities through its Status feature.

3 min
Feature Prioritization in Product Development: 5 Key Techniques for Success
Product Management

Feature Prioritization in Product Development: 5 Key Techniques for Success

Feature prioritization involves evaluating and ordering product features based on criteria that reflect strategic goals and user needs. This process manages project timelines, budgets, and resource allocation while delivering maximum value to users and achieving business objectives like increased market share and customer satisfaction.

2 min
Demystifying A/B Testing: 5 Powerful Ways to Improve Your Conversion Rates
Digital Marketing

Demystifying A/B Testing: 5 Powerful Ways to Improve Your Conversion Rates

A/B testing, or split testing, involves creating two versions of a webpage, email campaign, or digital asset. One version serves as the "control" (original), while the other is the "variant" (test) featuring a specific variation designed to test a hypothesis.

4 min
Video Marketing: The Most Powerful Secret Sauce in Digital Advertising in 2024
Digital Marketing

Video Marketing: The Most Powerful Secret Sauce in Digital Advertising in 2024

Video marketing involves creating and distributing videos to promote products or services. These videos can demonstrate features, showcase services, or communicate brand narratives.

2 min
4 Powerful Courses to Improve your Career using Udemy
Learning

4 Powerful Courses to Improve your Career using Udemy

In today's rapidly evolving technological landscape, demand surges for professionals skilled in machine learning, data analytics, and artificial intelligence. Udemy positions itself as a premier platform for career advancement, offering accessible pathways to develop cutting-edge competencies.

3 min
7 Great Cross-Functional Collaboration Strategies for Product Managers
Product Management

7 Great Cross-Functional Collaboration Strategies for Product Managers

Cross-functional collaboration involves partnerships between multiple departments within an organization, each bringing unique expertise to achieve common goals. For product managers, this means working alongside engineering, design, marketing, sales, customer support, and finance teams.

3 min
Kickstarting Your Career in Product Management: A Comprehensive Guide
Product Management

Kickstarting Your Career in Product Management: A Comprehensive Guide

Product managers envision and develop new products or enhance existing ones to meet market needs and user expectations. The role involves identifying customer pain points, developing product strategies, defining roadmaps, and collaborating with engineering, design, and marketing teams.

3 min
Top 5 New WhatsApp Features You Need to Know
Tech

Top 5 New WhatsApp Features You Need to Know

WhatsApp continues to innovate with exciting new features designed to enhance user communication and connection.

2 min