Writing
Thoughts on tech, finance, digital marketing, and mobile apps — for the African market and beyond.
Google unveiled Android 14 at Google I/O 2023, introducing a new design language called Material You. This enables users to customize the appearance of their Android devices with various color and theme options for a personalized experience.
Becoming a content creator offers freedom to work from home and travel, choose your own schedule, and control your earnings. The path to success requires strategic planning and consistent effort.
Quantum computing is a technology that can change the world as we know it. It could improve everything from aeroplane navigation systems to cancer treatments.
PPC Competitive Analysis is a tool that allows you to see how your competitors are performing and how their ads are arranged so that you can learn from them and make better decisions about your own advertising strategy.
If you're running a business, you've likely heard the term "CRM" thrown around. It stands for Customer Relationship Management, a way to manage all your customer information in one place.
Creating valuable, relevant, and consistent content helps businesses build trust with audiences while generating leads and increasing sales. Content marketing educates potential customers and positions businesses as industry leaders.
A product manager oversees a product's entire lifecycle, from conception through launch. They serve as a connector between development teams, designers, and stakeholders, ensuring alignment toward shared objectives.
Email marketing involves sending emails to contacts to promote products or services, grow brand awareness, engage with customers, and build relationships. The key to successful email marketing is providing relevant and valuable content, so customers are enticed to open your emails and take action.
Staying ahead of the curve is more crucial than ever in the quickly changing world of digital marketing. Businesses that lag behind risk losing relevance as new platforms and technologies emerge constantly.
Social media platforms have billions of active users worldwide, making them critical business channels. Social media advertising allows businesses to create targeted ads focusing on specific demographics, interests, and behaviors to reach appropriate audiences at optimal times.
