About Me
I build, design, and write.
I'm Adjei Kofi, a Product Manager at Hubtel — Ghana's leading digital commerce platform. I sit at the intersection of product, design, and technology.
Beyond my day job, I'm a vibe coder who builds web and mobile apps, a UI/UX designer helping brands come to life, and a blogger who writes practical content on tech, finance, and digital marketing for the African market.
Capabilities
What I Do
Product Management
End-to-end product ownership, roadmapping, and stakeholder alignment at Hubtel.
UI/UX Design
User research, wireframing, prototyping, and polished final interfaces in Figma.
Web & App Dev
Building web apps and mobile products with modern tools — Next.js, React Native, and more.
Digital Marketing
Content marketing, SEO, social media strategy, and growth for digital brands.
Graphic Design
Brand identity, visual communications, and design systems that scale.
Fintech & Finance
Understanding of Ghana's fintech ecosystem, mobile money, and digital financial products.
Experience
Career Path
Product Manager
CurrentHubtel
2023 – Present
Leading product development for digital commerce and financial services products serving millions of users across Ghana.
UI/UX Designer
Freelance
2022 – 2023
Designed mobile apps and websites for clients including Uzeka, Fastad, Nantoo, and Mensdo.
Digital Marketer & Content Creator
Self-employed
2020 – 2022
Built audience on YouTube (@geniusmankofi), writing about tech, finance, and digital marketing in Ghana.
My Stack