Writing
Thoughts on tech, finance, digital marketing, and mobile apps — for the African market and beyond.
Amazon's direct shipping to Ghana has significant limitations. Many products aren't available for international shipping to African countries, leaving shoppers unable to access items they need.
Artificial Intelligence has become an increasingly sought-after field, with organizations across sectors racing to incorporate A.I. technologies into their offerings. The surge in A.I. expertise demand has created lucrative positions, with some roles paying up to $335,000 annually.
Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It's a strategic approach focused on producing quality content that serves your target market.
Search engine optimization involves enhancing your website to achieve higher rankings in search engine results pages (SERPs). A well-executed SEO strategy can significantly boost online visibility and drive more traffic to your site.
In today's digital marketing landscape, businesses seek innovative ways to reach customers. WhatsApp, a globally popular messaging app, offers unique advertising opportunities through its Status feature.
A/B testing, or split testing, involves creating two versions of a webpage, email campaign, or digital asset. One version serves as the "control" (original), while the other is the "variant" (test) featuring a specific variation designed to test a hypothesis.
Video marketing involves creating and distributing videos to promote products or services. These videos can demonstrate features, showcase services, or communicate brand narratives.
PPC Competitive Analysis is a tool that allows you to see how your competitors are performing and how their ads are arranged so that you can learn from them and make better decisions about your own advertising strategy.
Creating valuable, relevant, and consistent content helps businesses build trust with audiences while generating leads and increasing sales. Content marketing educates potential customers and positions businesses as industry leaders.
Email marketing involves sending emails to contacts to promote products or services, grow brand awareness, engage with customers, and build relationships. The key to successful email marketing is providing relevant and valuable content, so customers are enticed to open your emails and take action.
