Adjei Kofi

Writing

Blog

Thoughts on tech, finance, digital marketing, and mobile apps — for the African market and beyond.

How to Setup the Hubtel WordPress Plugin for Businesses: A Step-by-Step Guide
Business

How to Setup the Hubtel WordPress Plugin for Businesses: A Step-by-Step Guide

If you're a business owner using Hubtel to process payments and want to integrate this capability into your WordPress website, you're in the right place. Although Hubtel does not currently offer an official WordPress plugin, there's a third-party solution available that can help you accept payments seamlessly on your site.

6 min
The Power of Network Effects: How They Drive Business Growth and Success
Business

The Power of Network Effects: How They Drive Business Growth and Success

Network effects occur when the value of a product or service increases as more people use it. The concept creates a positive feedback loop where increased usage generates more value, attracting additional users.

2 min
What's A CRM? The Complete Crash Course You Need in 2024
Business

What's A CRM? The Complete Crash Course You Need in 2024

If you're running a business, you've likely heard the term "CRM" thrown around. It stands for Customer Relationship Management, a way to manage all your customer information in one place.

6 min
Project Management: Agile Vs Waterfall
Business

Project Management: Agile Vs Waterfall

When managing projects, teams typically choose between two main approaches: Agile and Waterfall. Each has distinct strengths and weaknesses.

2 min
5 Reasons Your Digital Product Needs A Professional UI Designer
Business

5 Reasons Your Digital Product Needs A Professional UI Designer

Creating a digital product requires a lot of different components to be put together. From functionality to branding, many details must be taken into account to make the product both efficient and attractive.

3 min
How To Pay Rent Monthly In Ghana
Business

How To Pay Rent Monthly In Ghana

Renmo is a service enabling monthly rent payments in Ghana. The platform pays landlords in full upfront, while tenants repay Renmo monthly.

1 min
Building A 5-Star Customer Experience With Artificial Intelligence
Business

Building A 5-Star Customer Experience With Artificial Intelligence

Technological advances enable smaller companies to compete globally through automated call centers, customer service bots, and digital marketing intelligence. However, these solutions risk diminishing personal connections with customers.

2 min
Most Valuable Brands of 2018
Business

Most Valuable Brands of 2018

Here's the list for the top brands of 2018. Guess who came up first? Hint: It's a tech company.

1 min