Writing
Thoughts on tech, finance, digital marketing, and mobile apps — for the African market and beyond.
Hashtags organize conversations on social platforms, but Instagram usage differs significantly. Users frequently overuse this feature, making it important to understand best practices.
Instagram has started testing the removal of the like button from its platform. The test is currently active in several countries including Canada, Australia, Brazil, Ireland, Italy, Japan, and New Zealand.
Instagram has become one of the most popular social media platforms for businesses to showcase products and services. However, due to this popularity, spam has become a significant problem.
Getting knowledge about how a product or service works before making a buying decision falls under Edu-Marketing. Rather than immediately pushing sales, effective marketers take customers through an experience where they learn why they need the product.
Technological advances enable smaller companies to compete globally through automated call centers, customer service bots, and digital marketing intelligence. However, these solutions risk diminishing personal connections with customers.
The artificial intelligence revolution offers an opportunity to improve lives while reducing global inequalities -- if we expand who develops AI and where innovation happens. Currently, most experts work in North America, Europe, and Asia, with Africa significantly underrepresented.
Here's the list for the top brands of 2018. Guess who came up first? Hint: It's a tech company.
Building websites has become increasingly accessible. With Content Management Systems like WordPress, website builders, frameworks, and Artificial Intelligence tools, anyone can enter the web design profession without extensive technical knowledge.
Web design has become increasingly accessible. You don't need to know how to program to build a website. This democratization of web development is driven by various tools and approaches.
This plugin helps you integrate Hubtel as a payment gateway for your Woocommerce/WordPress website. Customers gain the ability to pay using mobile money wallets and bank cards issued in Ghana.
