Writing
Thoughts on tech, finance, digital marketing, and mobile apps — for the African market and beyond.
Staying ahead of the curve is more crucial than ever in the quickly changing world of digital marketing. Businesses that lag behind risk losing relevance as new platforms and technologies emerge constantly.
Social media platforms have billions of active users worldwide, making them critical business channels. Social media advertising allows businesses to create targeted ads focusing on specific demographics, interests, and behaviors to reach appropriate audiences at optimal times.
To access all features and tools for businesses on Instagram, convert your personal account to a business account. This enables you to view post insights, run advertisements, and add a contact button to your profile.
The article explains how users can earn money by sharing advertisements on their social media platforms and WhatsApp Status through an app called FastAd (also known as WhatsAd).
Learn three simple strategies to increase your WhatsApp Status views, including strategic photo placement, avoiding spam, and posting at peak times.
With over 3.5 billion social media users globally, businesses have substantial potential to reach new customers through strategic approaches combined with authentic engagement practices.
Hashtags organize conversations on social platforms, but Instagram usage differs significantly. Users frequently overuse this feature, making it important to understand best practices.
Instagram has started testing the removal of the like button from its platform. The test is currently active in several countries including Canada, Australia, Brazil, Ireland, Italy, Japan, and New Zealand.
Instagram has become one of the most popular social media platforms for businesses to showcase products and services. However, due to this popularity, spam has become a significant problem.
Getting knowledge about how a product or service works before making a buying decision falls under Edu-Marketing. Rather than immediately pushing sales, effective marketers take customers through an experience where they learn why they need the product.
